Innovations Designed to Restore Health, Humanity & the Environment
17th September 2018
Restorative Innovation is
An Innovation Economic Model
Restorative Innovation is an innovation theory that forms the basis of a robust innovation economic model that is used to predict & explain a certain pattern of innovation-driven growth for innovative solutions that does not harm our health, humanity and the environment.
To transform how entrepreneurial business leaders should think about innovation and to advocate for the use of Restorative Innovation as a unifying innovation principle to not only guide these leaders in their innovation practice but to positively inspire & influence how innovation & entrepreneurship is viewed by the general public.
"Restorative Innovation is a framework & an innovation model that refers to new strategies, ventures, products and concepts that are designed to restore health, humanity & the environment in addition to creating & capturing a promise of value for the consumer."
Doing Good for Our Health, Humanity &
the Environment is a Collective Effort
and it starts with...
People Like You and Me
Who Have a Latent Need
To be a conscientious consumer that wants the best for ourselves (health), others (humanity) & the planet (environment).
Entrepreneurial Business Leaders
Who Wants to Make the World a Better Place
By innovating and introducing an alternative solution to new or existing problems while ensuring that these solutions do not harm our health, humanity & the environment.
So How Does it Work?
We believe its a 3 Step Process.
Understanding the Latent Needs within Us
We all have a latent need to be a conscientious consumer – to treat ourselves to nutritious foods, to maintain a small carbon footprint, and to maintain a healthy body. However, the goods and services which meet these conscientious qualities are generally far more expensive or are difficult to find. As a result, we anchor ourselves to what is mass produced & widely available.
Innovate on the Key Dimensions to Drive Affordability & User Adoption
Entrepreneurial business leaders aim to solve these problems by introducing innovative solutions that are beneficial to our health, humanity & the environment and are subsequently innovating to increase capacity, availability, production or removal of constraints and to increase the efficiency of the supply chain by removing unnecessary cost, improving the economy of scale or increase convenience & accessibility. All of these factors can be achieved much faster with increased consumer adoption.
Proliferation & Restoration
By improving efficiencies in the production, capacity & the supply chain, these conscientious choices will be able to gradually enter the affordable price zone which would invite more consumers with the latent needs to adopt the innovation. The near-mass adoption will further lower the cost of consumption, providing everyone access to the good choices and allowing the restorative effects to proliferate.
Principles of Restorative Innovation
These 3 principles help us determine if a particular innovation is a Restorative Innovation.
Restorative Innovation solutions are always championed by entrepreneurial leaders who deeply care about doing good for our health, humanity & the environment.
They are passionate and intrinsically driven by the scale of the impact their innovative solution can bring to make the world a better place and they prioritize their contribution to the betterment of society over the scale of potential earnings.
As compared to disruptive innovation whereby the product quality of the newly introduced innovation is often much inferior and hence, much affordable and accessible, impact-driven restorative innovation leaders want the best for their consumers and will not compromise on the product quality.
Careful thoughts and product design considerations are introduced in the product development phase and only the best and most appropriate materials are incorporated into the final product. This ensures that the newly introduced innovation achieves its purpose without harming our health, humanity & the environment.
Higher Initial True Cost
Superior attributes in a newly introduced innovation would result in a higher initial true cost of production. In most instances, the higher true cost of the innovation will be directly translated to a higher starting price point.
However, some entrepreneurial leaders may introduce their innovative solutions at a lower price point in efforts to hasten consumer adoption. Gradually, with greater consumer adoption, the efficiency of the production and supply chain will improve and that would translate to a lower true production cost.
The Restorative Innovation Model
A visual illustration of the expected growth pattern of any innovative solution that embraces Restorative Innovation.
Cases of entrepreneurial leaders & organizations who pursues Restorative Innovation and contributes to the betterment of society.
The New Luncher
Healthy lunchboxes for Children
The New Luncher aims to make eating fresh and healthy food a new norm among the kids.
Sustainable Food Packaging
Creating Earth-friendly disposable foodware and the world's first closed-loop system for disposable foodware and food waste.
Air Purifying Paint
Interior Paint purifies the air of VOCs and formaldehyde, making your home, school or office a safer place to work and play.
Bakey's Edible Cutlery
100% Natural, Biodegradable & Edible Cutlery
An effective alternative to plastic disposable cutlery that is edible, nutritious, 100% natural and vegan,
The Thought Leaders
The duo who started Restorative Innovation and are committed to inspiring and promoting
the learning, the values and the art of Restorative Innovation to the rest of the world.
Professor Virginia Cha
of RIGHT Foundation
Professor Virginia Cha is the creator of Restorative Innovation. She is a highly sought-after Professor of Innovation & Entrepreneurship, with concurrent appointments as Professor-in-Residence, Platform E, Adjunct Professor at INSEAD, NUS Business School, SMART (Singapore MIT Alliance for Research & Technology) and Lean Launchpad@Singapore.
Jovan was the first individual to be introduced to the concept of Restorative Innovation and it strongly resonates with him. Feeling convinced of how Restorative Innovation can positively impact the world, Jovan decides to lead a movement and to advocate it while at the same time, working closely with Prof Virginia Cha to advance its body of knowledge.
Do you know of any entrepreneurial leaders who champion Restorative Innovation?
We love to grab a coffee with them and hear their story.
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